A vibrant and focused mastermind session with professionals collaborating

About me

Leadership under pressure has shaped my career.

Hello, I’m Lajos Kovacs, an Executive Performance Coach.

I used to protect high-net-worth individuals and senior executives. Today, I help established founders and owner-leaders develop the leadership capacity their next stage of growth requires.

For more than 25 years, I worked in international security and executive protection. Working closely with highly successful people gave me a rare opportunity to observe how they operated. What impressed me most was the clarity and purpose with which many of them worked. They knew what deserved their attention, made decisions with intent and maintained high standards even under considerable pressure.

The work shaped my own professional standards as well. Executive protection required careful preparation, discretion, situational awareness and reliable performance in demanding situations. Those experiences later became part of the perspective I brought into coaching.

I went on to complete formal training in performance, executive and leadership coaching. I now work primarily with founders and owner-leaders preparing for growth, organisational change or international expansion.

Through structured conversations, direct questions and practical frameworks, I help clients clarify priorities, strengthen their decision-making and turn intentions into consistent action.

The foundation of my work is executive self-leadership. Depending on the leader and the stage of the business, our coaching may focus on strategic clarity, execution discipline, leadership leverage or leading across markets and cultures.

My purpose is to help founders become the leaders their next stage of growth requires.

Explore The Protocol

Two Disciplines. One Perspective.

My professional background brings together more than 25 years in international security and executive protection with formal training in performance, executive and leadership coaching.

This combination allows me to bring practical experience of high-responsibility environments into a coaching process centred on self-awareness, sound decisions and implementation.

Security & Risk Management

▪️MSc in Security Management

▪️Postgraduate Certificate in Terrorism Studies

▪️Certified Protection Professional (CPP)

Executive Performance & Coaching

▪️Certified Performance Coach

▪️Executive & Leadership Coach

▪️Entrepreneurship Coach

SUCCESS STORIES

Proof Of Performance

Testimonials from real clients

"Thanks to Lajos's coaching, I’ve unlocked a level of focus and confidence I never thought possible. His insights were game-changing for both my personal growth and business success."

Hajni K.
Entrepreneur

"Working with Lajos transformed my approach to goal-setting and productivity. His tailored strategies helped me achieve more in three months than I had in the entire previous year."

Victoria P.
Self-employed

"Our conversations helped realize what holds me back from achieving my goals, and finally I was able to take action to turn them into reality."

Paul S.
Photographer

"Our sessions helped me not just to achieve my business goals, but to find harmony between other important goals, as well."

Alexander B.
CEO

STILL NOT SURE?

Frequently Asked Questions

I already have business advisors and accountants. How is this different from traditional business consulting?

Business consultants evaluate your company’s spreadsheets and tell you what to do with your operations. As a performance coach, I focus entirely on you, the person driving the vehicle. We look at how your personal habits, decision fatigue, and boundaries are impacting your leadership capacity. I don't hand you an off-the-shelf business manual; I act as a strategic sounding board to help you build the mental clarity and operational discipline required to lead your expansion successfully.

I am already completely overwhelmed by our cross-border expansion. How much time does this require from me?

The Protocol is built to be a time-generator, not a time-sink. Our partnership typically consists of private, 1-on-1 strategy sessions once a week. There are no heavy reading assignments or hours of theoretical homework. The focus is entirely on real-time optimization, identifying the exact behavioral adjustments you can apply directly to your active workday so you can immediately begin reclaiming hours of strategic thinking space.

How do I know if I am the right fit for this level of coaching?

Having the right business bottlenecks or the financial means to invest is only half the equation. True performance coaching is an intense, collaborative partnership. Because of this, I select my clients based on two non-negotiable criteria beyond their company's metrics: a clear awareness of their current leadership limits, and a genuine willingness to change.

Furthermore, to ensure deep delivery, I strictly limit my active roster to a maximum of 10 founders at any given time. I only work with people I genuinely enjoy working with. If we do not click on a human level during our 60-minute strategy session, or if I feel we are not a perfect match, I will not extend a proposal, regardless of the size of your organization or your expansion budget.